A shopper’s journey: from research to purchase (Infographic)

The rise of technology has radically shifted consumers’ shopping habits. Mobile is gradually starting to dictate how the industry behaves and actually makes up nearly half of UK e-commerce transactions.

Consumers now do much more product research and seek more security assurances than ever before. Here is an infographic from the guys over at Tribe that charts the journey the online shopper makes.

shopinginfographic

 

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