The Yandex.Money app allows customers to pay for different services without having to sign up. The services include things such as phone top-up, internet, utility bills, taxes, fines, etc. Users can also make transfers and pay for purchases, which they did on online stores. The application will be available on Nokia Lumia smartphones this summer after the update of Windows Phone 8.
The range of services catered to by the app is part of a strategy to entice the customers to use Yandex.Money over other payment services.
“The fact that on Nokia Lumia in Russia there will be a payment application of Yandex.Money means that users do not need to think about what application they should better use to pay for services or make transfers via mobile,” said head of Mobile Yandex.Money Iliya Leyrikh.
Yandex.Money is the largest electronic payment service in Russia with roughly 22 million user accounts and about 12,000 new accounts opened daily.
Alongside the Yandex.Money application, the service also has two other apps: Yandex.Transfers and Yandex.Fines. So far the total number of installations of Yandex.Money has been 2 million.
“New Yandex.Money app on Nokia Lumia provides users of our smartphones new options to pay for services from anywhere in the world,” said Alexey Zenkov, head of Sales Department, Microsoft Mobile Devices.
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