Greggs has released a refreshed app that enables users to redeem rewards, make payments and receive offers with a simple phone tap at the point of sale, using contactless technology supplied by Spire Payments and Eagle Eye.
The updated features on the app include the addition of Near Field Technology (NFC). Users will now be able to tap their Android phones at NFC terminals, which will be connected to Eagle Eye’s AIR platform for basket data verification and approval. Through this one tap customers can pay, get a coffee stamp and receive instant offers and rewards.
The app allows users to receive real-time offers and redeem rewards at the point of sale.
Greggs has worked with Spire Payments, a leading provider of point of sale hardware and software solutions, to upgrade their systems to NFC capabilities across all of its shops.
“Working with Eagle Eye and Spire Payments has helped us deliver advanced technology straight to our customers and we’re looking forward to seeing how they embrace the innovation,” said Malcolm Copland, Greggs Commercial Director.
“NFC improves the customer experience in terms of speed and convenience and enables Greggs to offer customers even more flexibility whilst still fully understanding individual shopper behaviour,” added Phillip Blundell, CEO of Eagle Eye Solutions.
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