First, Facebook revitalised the newsfeed, which has become one of the most popular ways people receive the news, and now the revamp attitude spreads over to the social network’s Pages, which will feature some e-commerce capabilities.
Facebook is allowing select stores to sell products through their Page on Facebook by introducing a “buy” button, Buzzfeed reports.
This is not Facebook’s first foray into the e-commerce sector, last year it tested the “buy” button capabilities in ads on the newsfeed, and this most recent push into the e-commerce sector appears to be a logical progression.
“With the shop section on the page, we’re now providing businesses with the ability to showcase their products directly on the page,” Facebook product marketing manager Emma Rodgers told BuzzFeed News.
“The shops are still in the testing phase, but some already feature “buy” buttons that allow the entire shopping experience to occur within Facebook — from product discovery to checkout,” it said in the article.
The e-commerce sector has rapidly expanded in the last few years, even months, as people continue to crossover from desktop shopping to mobile shopping – mobile now makes up nearly half of all UK e-commerce transactions. This migration to mobile has is the main reason the likes of Google, Pinterest and Twitter all now have their own buy buttons.
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