They will need to click the buy-button and enter their card details and the $30 perfume will be dispatched.
The perfume was created in partnership with Coty, the cosmetic company that is manufacturing the product.
“I think the consumer’s always looking for something new, something unique and something different. We wanted to be able to speak to them and reach them where they were,” said Emily Bond, VP-global marketing, celebrity brands and new business development for Coty.
— Katy Perry Pop Up (@katyperrypopup) July 22, 2015
This is not the first time Twitter tested a buy-button. It first piloted the feature in September last year when tweeters were able to make purchases from select merchants and artists directly through the social network.
Burberry was one of the high-profile brands that tested the e-commerce capability back in September.
When thinking about Twitter becoming more serious about e-commerce, Katy Perry and her 73 million followers seems like the logical person to work with.
Mastercard is working with Stripe to expedite the payment process for American sellers on the latter's marketplaces using the instant payouts feature from Stripe.
Lloyds has launched biometric finger print authentication for mobile banking.
Barclaycard has partnered with Case Station, a company that makes personalised phone cases, to embed contactless technology in the latter's smartphone cases.
Digital challenger bank, N26, which has been live for one and a half years and has more than 200,000 customers, rolled out a new feature that allows its customers to transfer money using Siri. All they have to do is talk to it.