Twitter brings back buy-button

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Twitter users can now buy ‘Katy Perry’s Mad Potion’, the singer’s new perfume, directly through her pop-up shop Twitter account, @katyperrypopup.

They will need to click the buy-button and enter their card details and the $30 perfume will be dispatched.

The perfume was created in partnership with Coty, the cosmetic company that is manufacturing the product.

“I think the consumer’s always looking for something new, something unique and something different. We wanted to be able to speak to them and reach them where they were,” said Emily Bond, VP-global marketing, celebrity brands and new business development for Coty.

This is not the first time Twitter tested a buy-button. It first piloted the feature in September last year when tweeters were able to make purchases from select merchants and artists directly through the social network.

Burberry was one of the high-profile brands that tested the e-commerce capability back in September.

When thinking about Twitter becoming more serious about e-commerce, Katy Perry and her 73 million followers seems like the logical person to work with.

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