Lloyds Banking Group and the Cambridge Judge Business School partnered to look at innovative digital opportunities for the future of banking and bank customers.
As part of their MPhil in Management programme, students from the University took part in an intense six-week programme to deepen the understanding of three challenge areas set by Lloyds Banking Group: identity, social and gamification.
Students had to evaluate the social and economic conditions, future technical trends, and the role of banking and financial services to understand how these factors would influence the way Lloyds Banking Group should engage with customers in the key challenge areas.
Up to fifteen students from Cambridge were involved in the joint collaboration with LBG Innovation Labs, with the final day concluding through a presentation to senior executives at Lloyds Banking Group.
“We analysed the macro environment in order to assess potential competitors and threats and to understand the likely response of customers,” says Fabrizia Scivoli, an MPhil in Management student who participated in the project.
The three projects with Lloyds Banking Group are among nine Management Consulting Projects this year on the MPhil in Management programme at Cambridge Judge.
“The Management Consulting Projects encourage students to think big, and provide them with an opportunity to apply their classroom learning to real-world challenges, in close collaboration with a corporate client in a blue-chip company,” commented Allègre Hadida, Director of the MPhil in Management programme, Cambridge Judge Business School
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