Samsung C&T, the Korean tech giant’s fashion division, has debuted its new line of wearable devices at IFA 2015, including a suit that allows its wearer to pay for items without needing a credit card.
Taking place in Berlin between 4-9 September, IFA 2015 is one of the world’s largest electronic and home appliance trade shows for consumers.
Samsung used the exhibition to showcase its ‘Smart Suit’, a piece of wearable technology that has an NFC-enabled tag embedded within the sleeve button.
The suit also comes with a mobile application which enables the user to carry out a number of personalised functions, including operating the suit in office mode, business meeting mode or driving mode. The suit will be made available for South Korean customers this winter.
The technology group also presented ‘On Bag’ to industry supporters. The purse has a built-in battery charger, meaning that a Samsung customer can wirelessly charge their smartphone while carrying the device in their purse. Samsung C&T went into detail regarding their wearable products in a company statement.
‘‘Wearable technology has emerged as a key topic of recent IT trade shows as the potential of the worldwide wearables market is rapidly growing.’’
‘‘Most of wearables are usually in form of electronic devices, but Samsung C&T presents differentiated wearables in form of fashion items, taking advantage of its experience in the fashion industry.’’
‘‘The Humanfit reflects Samsung C&T’s corporate mission that it promotes hidden values to enrich people’s lifestyles with the convergence of fashion and technology,”
“Samsung C&T plans to launch new fashion-led wearables, based on themes of mobility, fitness, and life wear, which enable users’ lives to be more advantageous and practical.”
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