Delivery.com has become the latest online retailer to partner with Visa on its checkout delivery system, making it easier for its customers to pay for goods and services.
Helping e-commerce merchants
Launched in 2014, Visa checkout enables consumers throughout the United States, Canada and Australia to pay for goods online and on any device.
The new partnership should make it much easier for delivery.com customers to pay for food, alcohol, groceries and laundry services.
Once signed up to the service, Visa Checkout removes the need to enter card details during the online checkout process wherever consumers see the Visa Checkout button. The only thing that shoppers need to do is to provide their username and password when making a purchase. Customers don’t even need to be a Visa cardholder to use the service.
‘More traffic coming from mobile devices’
Delivery.com joins a number of retailers that have signed up to the service this year. In February, Virgin America announced that it has incorporated Visa Checkout into its online payments protocol. A few months later, Visa Checkout established a partnership with fast-food outlets Dunkin’ Donuts and Pizza Hut.
‘‘With more and more traffic coming from mobile devices, it’s clear that our users are always on the go,’’ revealed Jed Kleckner, CEO of delivery.com.
‘‘Visa Checkout offers a great way to minimize the time spent entering payment information and the risk of potential credit card errors, so that people can easily order and get on with their daily lives,’’ continued Kleckner.
In August, Payment Eye reported on a Visa study which revealed that Visa Checkout users are 17 percentage points more likely to complete an online purchase than PayPal Express Checkout users. The report found that 66 per cent of its users complete online purchases after placing items in their cart.
Sam Shrauger, senior vice president of Visa’s digital solutions, has welcomed the partnership, with both firms recognising the fact that consumers ‘‘demand instant gratification.’’
”The combination of delivery.com and Visa Checkout gives consumers an incredibly simple, fast way to get what they want, when they want it.”
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