The blockchain payment platform GoCoin and mobile wallet, e-commerce loyalty and credit card processing company Ziftr completed their merger agreement, creating a new company that will offer merchants a unified checkout system that processes digital currency and credit card transactions.
GoCoin is one of the three large blockchain payment processors and the only one processing Litecoin, Dogecoin, Tether and new experimental coins in addition to Bitcoin.
The combined company will operate under the GoCoin name and will offer a hybrid wallet giving consumers the choice of paying with Visa, Mastercard, Blockchain currencies or loyalty coupons and points.
GoCoin has been making concerted efforts to enter into mainstream channels for some time now. Last year, the blockchain wallet was integrated into the Shopify e-commerce platform, allowing merchants to take altcoin payments as well as bitcoin. It also secured a strategic partnership with the mobile payments company, Apriva, to process digital currencies like Bitcoin, Litecoin and Dogecoin for Apriva’s channel partners.
This completion of the merger closes a deal that began back in June when GoCoin and Ziftr first announced the agreement.
“Combining with Ziftr positions GoCoin to drive revenues through profitable merchant services beyond digital currency payment processing,” said GoCoin CEO Steve Beauregard.
Now the merger is complete, the combined company will focus on integrating Ziftr’s credit card-processing capabilities, mobile wallet and customer loyalty program into GoCoin’s blockchain payment platform and rolling it out to GoCoin’s current 12,000+ merchant base.
“Consumers…will be able to store their payment methods in our mobile wallet for anytime access, and then view these payment methods all in one place once they’re ready to make a transaction,” said Ziftr CEO Bob Wilkins.
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