General Motors and IBM have partnered to create OnStar Go, a cognitive mobility platform for the automotive industry.
The product will be rolled out in early 2017 and will allow drivers to interact with certain brands through a digital dashboard. The dashboard will allow drivers to activate a fuel pump and then pay for it from the dash, and order and pay for a coffee.
“On average, people in the U.S. spend more than 46 minutes per day in their car and are looking for ways to optimize their time,” said Phil Abram, Executive Director, GM Connected Products and Strategy.
IBM’s Watson, the cognitive computer, continuously learns from previous interactions and will learn driver’s preferences, sifting through data to work out behavioural patterns.
Mastercard is one of the first companies to join the new platform and will enable drivers to make payments straight from inside the car. The platform will also integrate Mastercard’s tokenization platform, Mastercard Digital Enablement Service (MDES) and Masterpass, which stores customers’ card details, allowing them to pay for things faster.
Parkopedia, which provides parking spot information, has also signed up meaning drivers can select and pay for parking spots from the car.
Amazon have recently launched their new in-store innovation service, Amazon Go.
Google's Android Pay is getting into the festive spirit in the UK by introducing some Christmas rewards on its payment app. It also announces better interaction with Transport for London and Uber.
Mastercard partners with Apple on Apple Pay’s Spain launch and rolls out selfie payments in Latin America
The American tech giant has launched its mobile payment service, Apple Pay, in Spain, partnering with Mastercard, Carrefour and American Express.
Payment terminals have stayed the same over the last 10 years, with steady advances in contactless and mobile wallet transactions. Retailers and brands are making a conscious effort to get closer to consumers.