Saying thanks in China has just got a whole lot more caffeinated as Tencent, the company that owns the social media platform WeChat, has struck a deal with coffee chain Starbucks to introduce a gifting feature into the platform.
WeChat users will be able to gift Starbucks drinks and products over the social messaging app and add a personalised message. Recipients of these gifts can save their gifts on their WeChat accounts and redeem their gift at the 2,500 Starbucks stores across mainland China.
“This new strategic partnership will leverage the strengths of both Starbucks and WeChat to create a true online-to-offline social gifting platform that will deepen our engagement with our customers in a unique and powerful way,” said Belinda Wong, CEO, Starbucks China.
Part of the partnership deal will also see Starbucks introduce WeChat Pay to its stores. The app, which boasts nearly 850 million global monthly active user accounts, allows its users to make cash-free payments using QR-Codes. According WeChat, 300 million users have linked their bank card to the app or QQ, another Tencent service.
“The strategic cooperation between WeChat and Starbucks enables us to bring the unique Starbucks retail experience seamlessly to hundreds of millions of WeChat users in China,” said Allen Zhang, Senior Executive Vice President of Tencent.
(Headline photo credit: Joshua Trujillo, Starbucks)
RBS is closing 158 bank branches which will put over 400 jobs at risk.
Financial inclusion has been a priority for Latin American policy makers for the last five years, with governments across the region working to offer low-fee bank accounts, improve access to credit and encourage the development of mobile and e-banking in rural regions.
Cardtronics UK and and independent research company Populus have teamed up to determine whether cash is still used by UK shoppers.
Daniel Smith, Director of Relationship Management, Basset and Gold interview: “Consumer demand for new and innovative forms of finance is soaring”
Basset and Gold has announced the launch of its new Innovative Finance ISA (IFISA).