Virgin Money Giving and Worldpay have launched a new payment platform with the intention to enhance the online process of donating.
The partnership is said to be in preparation for events such as the London Marathon 2017. The partnership is set to redesign the website and address issues with high volumes of traffic. Virgin Money Giving supports more than 100,000 fundraisers every year.
“When donating to charity, people want to be able to give easily and safely, wherever they are and using whatever device they choose. Our new partnership with Worldpay will enable people to do that and, combined with Virgin Money Giving’s commitment to pay charities their funds quickly and at a minimum cost, this will help to increase charitable giving in the UK.” said Jo Barnett, Executive Director at Virgin Money Giving.
With over 3,000 donations made every hour in the lead up to big events, the partnership will make the donation process quicker and smoother for the online donor, whilst also optimising the mobile site for device users.
“Online giving has soared in recent years, as consumers appreciate the simplicity and security of digital donations. Brits in particular are renowned for their generosity when it comes to giving, with runners at last year’s London Marathon raising nearly £60 million for good causes. Online is a vital channel for bringing in donations and we are proud to be partnering with Virgin Money Giving, to help customers donate in a simple, secure and more convenient way.” Says James Frost, CMO at Worldpay.
With the recent news of ING launching contactless charity boxes, it comes as no surprise that companies are shifting towards improved payment transaction methods to improve the overall customer experience.
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