Alpha Payments Cloud becomes Alpha Fintech

Alpha Payments Cloud is unveiling its comprehensive rebranding and new corporate identity as Alpha Fintech.

The rebrand aims to crystalize Alpha’s positioning as fintech‘s first end-to-end middleware, connecting the merchant buyer and vendor supplier across the entire payments, risk and commerce spectrum through a single API and UI.

“Acquirers and payment gateways solely focused on payment acceptance are destined to struggle in this new digital era. Fintech innovation improves several unique aspects within transaction value-chain, explaining the 30+ payments related integrations merchants now easily require, but how are they helping?” said Oliver Rajic, CEO of Alpha Fintech.

“It always bothered me when acquirers and gateways claimed they provide consultative solution selling, which is utter nonsense. If virtually every merchant has the same solution set, what’s consultative about that? Now with Alpha they can evolve to enable the right vendor combination for each unique requirement instead, thereby extending and enhancing their core solution subset”

With Alpha Fintech, acquirers and payment gateways morph into digital commerce solution enablers by transforming the payment transaction into an information entry point, away from the solution dead-end it is today.

Alpha Fintech’s new logo reflects the growth attainable when optimizing across these interconnected vendors within the risk, commerce and payments sprectrum. Further building on its position as the industry’s vendor enablement platform, Alpha is introducing a centralized fintech vendor database to simplify the identification of new vendors and to support innovative vendors to gain exposure globally.

 

Alpha Fintech is a global leader in providing third party financial technology solution access to international banks and merchants through the AlphaHub platform. The AlphaHub is a single fintech vendor management platform that allows vendors to plug into and expose their solutions, banks and other financial institutions to access and sell these solutions, and merchants to gain access to use and customise between available solutions. With all vendors accessible through a single API, Alpha Fintech eliminates the restrictions and friction caused by legacy platforms, and introduces the possibility of infinite third-party vendor access. For more information go to http://alphafin.tech