ALTBalaji partners with Fortumo for direct carrier billing

The mobile payments company Fortumo and Balaji Telefilm’s video streaming service ALTBalaji are today announcing a partnership for carrier billing. ALTBalaji users, from India and other parts of the world, will now be able to subscribe to the streaming service by conveniently deducting the charge from their prepaid SIM card or charging it to their monthly phone bill.

“We at ALTBalaji are always at the forefront of creating better consumer experiences and carrier billing is one such initiative for frictionless platform-consumer relationship. We are entering into this partnership to enable and strengthen that relationship for frictionless payments experience on ALTBalaji using Fortumo’s reach and telecom relationships. We have found Fortumo be a great service partner enabling ALTBalaji to tap into the huge smartphone and telecom user base in India and overseas market.” said Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Ltd.

“India’s digital ecosystem has in a way grown up, meaning users have become accustomed to paying for content that they see valuable. This means that digital content merchants are also switching their focus from user acquisition to monetization. Here carrier billing through Fortumo is invaluable as we provide the payment solution with the biggest coverage in the market. We are very happy to work with ALTBalaji and our carrier partners to increase revenue for all involved parties,” said Sanjay Sinha, Head of Fortumo India.

Fortumo’s carrier billing platform covers some 870 million active connections of Airtel, Vodafone, Idea, Reliance, Aircel and Tata Docomo; as such, it is the mobile payments provider with the biggest coverage in the country. While there are already more than 250 million smartphone owners in India, less than 25 million people in the country have a credit card. This means carrier billing gives digital merchants like ALTBalaji 10x bigger payment reach in the country. Additional information on India’s carrier billing ecosystem can be found in Fortumo’s recent market report.

In addition to ALTBalaji, Fortumo’s direct carrier billing platform is used by app stores (Google Play), digital media providers (Spotify, Sony, HOOQ, Gaana) and gaming companies (EA Mobile, Gameloft, Kinguin, Rovio). In order to enable global carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world, including the groups Telenor, Orange, T-Mobile, Telefonica and Singtel, as well as leading mobile operators in India.

Balaji Telefilms foray into original shows on digital platforms, ALT Digital Media Entertainment Limited is a wholly owned subsidiary of Balaji Telefilms Ltd. A multi-device Video On Demand Platform, ALTBalaji gives audiences the content they want to watch – whenever, wherever and however. ALTBalaji’s offerings include premium, disruptive content and original series across genres. With originality, courage and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist, inclusive and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences an alternate content platform.

Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 90+ countries. Fortumo’s payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give consumers a simple, 1-click payment method to charge online purchases to their phone bill. For app stores, digital media companies and game developers, Fortumo provides one integration with 350 mobile operators as well as a single point of contact for settlements, reporting, support and infrastructure upgrades. Founded in 2007, Fortumo has offices in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi and is backed by Intel Capital and Greycroft Partners.