Epipoli acquires Groupalia

Company merger in Italy between Gift Cards and social shopping leaders. Integrated physical and digital services for 2.5 million customers. Gaetano Giannetto at the helm of the Group.

Epipoli, the leading Italian company in the Gift Card market and one of the leading operators in Europe with a network of 50,000 stores, has acquired 100% of Groupalia from the entrepreneur Andrea Gualtieri.

Groupalia is one of the leading social shopping companies on the Italian market and specializes in the sale of leisure time offers with discounts of up to 90% through couponing and group purchasing. Today, Groupalia has physical facilities in over 20 cities and has 2 million customers, 240,000 Facebook fans and 20,000 Twitter followers.

Since its foundation in Italy, the company has published more than 45,000 deals, sold about 5.5 million coupons, involving more than 7,200 partners.
Andrea Gualtieri has reinvested in Epipoli by underwriting a capital increase and joining the Board of Directors of Epipoli.

The acquisition was finalized with the assistance of the Orrick law firm.

Epipoli, by acquiring Groupalia, becomes the first integrated physical and digital group in next generation marketing services.

The aggregate turnover of the two companies will exceed €60 million in 2017 with about 80 employees and a total of more than 2.5 million customers.

Epipoli founded in 2000 and controlled by Gaetano Giannetto, who in 2006 introduced Gift Cards on the Italian market is one of the top international companies in prepaid payment services and consumer engagement.Last April, Epipoli was one of the winners of the Global Prepaid Award for its Omnichannel platform, the first European digital market place for banks and retailers, based on a proprietary IT architecture which manages consumer relationships through loyalty, gamification and social engagement.

“With this acquisition, Epipoli extends its business to a new complementary and strategic sector,” affirms Gaetano Giannetto, “and sets the stage for a massive international expansion in Continental Europe.”

“Epipoli is a strategic partner for the evolution of Groupalia and the coupon market in Italy through the integration of the retail world with digital services,” says Andrea Gualtieri, who will also remain Chairman of Groupalia.

Epipoli, founded in 2000, supports companies in building and implementing relational marketing programs through advanced and innovative tools and technologies. Epipoli introduced the Gift Card in Italy and today it is one of the leading prepaid payment networks in Europe and manages approximately 250 partners in over 50,000 stores, including 5,000 large retailers. Epipoli’s omnichannel marketplace is the most advanced solution for the retail market, banks and service companies, representing the link between the digital world and the physical retail outlet.
Vision, Innovation and Execution Capability are the key elements of Epipoli’s success and the many international awards received are the clear evidence of the company’s leadership abilities.

Groupalia, one of the most important social shopping companies, is specialized in the sale of leisure time offers with discounts of up to 90%.
Since its foundation in Italy, the company has published more than 45,000 deals, sold about 5.5 million coupons, involving more than 7,200 partners.
The company, now 100% Italian, was founded in Spain at the beginning of 2010. It developed in Italy under the guidance of Country Manager Andrea Gualtieri, who led the organization to becoming one of the most important companies in the sector, with a particular focus on the quality of processes and consumer protection services.