ItzCash to deploy its 100,000 PoS terminals close on heels to demonetisation

Aims 1800 Cr. in 1st year, accounting for 15% of its overall business 

  • Already deployed 30,000 units within last 3 months of inception
  • Merchants can avail pre-approved loan of Rs. 25,000 on ItzCash PoS terminals

Now pay, transact and withdraw money at your local kirana store with ItzCash’s Point-of-Sale machine. ItzCash India’s leading player in the digital payment space and a pioneer in prepaid card industry, today, announced further investment and scale up of its Point-of-Sale terminals. The new move strengthens the company’s presence in the PoS segment further to the 30,000 units deployed immediately in the first three months post demonetization. This is expected to enable 1 Lac small merchants and shopkeepers to accept payments digitally, making it convenient for customers in semi-urban and rural areas.

Unique feature of ItzCash PoS


  • Credit/Debit/Prepaid Cards & Wallets accepted
  • Cash out facility
  • Instant EMI offer
  • Electronic charge slip


  • Pre-approved business loan (INR 25000)
  • GPRS/WiFi enabled
  • Large capacity battery
  • Touchscreen with signature capture

The device accepts payments from any cards such as credit, debit, prepaid cards and m-wallets. It also allows customers to dispense cash and select instant EMI options to pay their expenses. Merchants owning ItzCash PoS terminal are also eligible to avail a pre-approved loan of Rs. 25,000 for working capital requirements.

For the company which already offers digital wallets and prepaid cards, the PoS vertical further strengthens its payments ecosystem thereby offering customers a wider choice of convenient and secured payment options. The strategic initiative is in line with the company’s omni-channel strategy basis which the company aims for a growth of 60% CAGR over the next year.

Demonetisation and Digital Push created a huge demand for businesses to have sustainable payment infrastructure to support less-cash India. ItzCash’s mass reach and robust network quickly supported these small merchants and business that were under serviced and under-penetrated.

Mr. Ravi Singh, Chief Business Officer of ItzCash, said, “Earlier many small merchants would discourage customers to use plastic money for payment. However, post demonetisation, we have seen a massive behavioural change in the mind set of traditional brick and mortar retail merchants towards digital payment movement. Furthermore, as per RBI data, we have only 1.5 million POS machines in India; which together underline the existing huge opportunity in the POS payments segment.”

Mr. Singh added, “With this initiative, we are aiming to digitise 100,000 small merchants and shopkeepers by leveraging our robust network of 75,000 outlets present across 3000 cities and towns across India. Within the past 3 months we have already deployed 30,000 units”

Other unique features of ItzCash PoS machine include electronic charge slip which allows customers to store electronic receipts directly on mobiles, captures digital signature and runs on GPRS/Wifi network.

ItzCash has further partnered with MRL Posnet as its PoS technology solution provider.

ItzCash Card Ltd., India’s leading Digital Payments fintech and part of the Essel Group, was established in 2006. A pioneer in the prepaid payments in India, ItzCash initiated the concept of ‘digital cash’ to the Indian consumer and various business entities, heralding the beginning towards enabling a cashless transacting society. ItzCash continues to build on its innovation augmenting its product portfolio offering wide choice of payments and money transfer service having issued 110 million accounts till date. It constantly invests in upgrading technology towards creating world‐class omni-channel payments platforms for the emerging India. ItzCash has presence across consumer segments serving 35 million consumers annually and over 75,000 franchisees branded as “ItzCash World” in 3000+ cities and towns. ItzCash is backed by marquee investors Matrix Partners, Lightspeed Venture and Intel Capital.