Orange and Fortumo Expand Direct Carrier Billing Partnership to Egypt

The mobile payments company Fortumo and the mobile operator group Orange are announcing today the launch of direct carrier billing in Egypt. More than 30 million Orange subscribers in the country can now make payments on app stores, inside games and with digital merchants by charging purchases to their mobile phone bill.

Egypt is the second market where Orange and Fortumo have launched direct carrier billing for digital merchants; last year, Fortumo announced a partnership with the mobile operator group and expanded its payment services to Poland as the first Orange group market.

On this occasion Eng. Ashraf Halim, Deputy CEO, Orange Egypt said “We are glad to announce to our subscriber’s base the partnership with Fortumo; one of the biggest mobile payment companies providing direct carrier billing, with more than 350 operators in more than 100 countries. Availing DCB to our subscribers’ base through Fortumo Technology opens the door for quick, convenient and secure online payments through Orange billing systems.”

“Egypt is one of the fastest growing smartphone countries with double-digit annual growth, making it an attractive market for digital merchants. At the same time, very few people own credit cards to pay for premium digital content – and that’s exactly where carrier billing comes in. Orange is one of the leading telecoms in Egypt, and we are excited to enable carrier billing for digital merchants on a market with such tremendous potential,” said Martin Koppel, CEO and co-founder of Fortumo.

In Egypt, most people are unable to make online purchases using traditional payment methods as less than 2% of people own a credit card. This makes it impossible for digital merchants to collect revenue from most of their users in the country.

Direct carrier billing solves this problem by making online payments available to any phone owner: consumers can either deduct the payment from their prepaid SIM card or charge it to their monthly phone bill. Additional data on carrier billing in Egypt and other Middle Eastern markets can be found from Fortumo’s recent Middle East & Africa market report. In recent news from the region, Fortumo announced a partnership with the video streaming service Telly earlier this week.

The deal further cements Fortumo’s position as leading provider of carrier billing for emerging markets. Fortumo’s direct carrier billing platform is used by leading digital companies including Google Play, Spotify, iflix, Sony, HOOQ, Gaana, Telly, Electronic Arts, Gameloft and Kinguin. To enable payments for the merchants, Fortumo works together with mobile operators in more than 100 countries.

Orange is one of the world’s leading telecommunications operators with sales of 40,9 billion euros in 2016 and 155,000 employees worldwide at 31 December 2016, including 96,000 employees in France. Present in 29 countries, the Group has a total customer base of 263 million customers worldwide at 31 December 2016, including 202 million mobile customers and 18 million fixed broadband customers. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In March 2015, the Group presented its new strategic plan “Essentials2020” which places customer experience at the heart of its strategy with the aim of allowing them to benefit fully from the digital universe and the power of its new generation networks. Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN). For more information on the internet and on your mobile: www.orange.com , www.orange-business.com or to follow us on Twitter: @orangegrouppr and @orange. Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.

Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 100+ countries. Fortumo’s payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give end-users a simple, 1-click payment method to charge online purchases to their phone bill. For carriers, connecting to Fortumo enables additional revenue from leading app stores, game developers and digital media companies while Fortumo takes care of the technical infrastructure, taxation, merchant on-boarding and support in post-launch activities. Founded in 2007, Fortumo has offices in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi and is backed by Intel Capital and Greycroft Partners. For more information, please visit https://fortumo.com.