25-year veteran with global brand expertise joins mobile commerce leader
Sionic Mobile, provider of the fast-growing Mobile Rewards Marketplace™ and ION Commerce Engine™ (ICE) mobile loyalty and payments platform, has named Nat Milburn as managing director of Enterprise Development. With extensive experience in corporate development, brand positioning and market strategy, Milburn now leads business development for Sionic Mobile. A first priority for Milburn will be to work closely with Chase Merchant Services to address immediate opportunities to deliver enterprise value for mutual clients.
“I am thrilled to join the executive team at such a pivotal time in the Company’s rapid growth stage,” Milburn said. “Helping Sionic Mobile attain its Marketplace goal of 2.5 million merchant locations and 200 million loyalty app users is a phenomenal opportunity.”
Milburn comes from Revel Partners, a NYC-based early-stage venture capital firm that invests in digital marketing and advertising technology entrepreneurs. There, he was vice president for Institutional Fund Raising and Business Development where he led the firm’s first major engagement of Institutional Investors for its $125M Fund II. He also served as interim president of Nexosis, Revel Partners’ first investment from Fund II. For Nexosis, a machine learning/artificial intelligence (AI) start-up, Milburn developed its enterprise-focused go-to-market strategy, sales and marketing strategy and business plan.
Ronald Herman, CEO of Sionic Mobile, said, “Nat’s demonstrated track record and expertise in both marketing technologies and developing digital media strategies, as well as his experience in building brand awareness and driving consumer engagement will be instrumental as we aggressively expand the Marketplace.”
Other previous experience for Milburn includes Founder and Managing Director of Dragonfly Growth Partners, and several senior executive positions at Newell Rubbermaid, The Coca-Cola Company and E&Y Consulting.
James Ray, Chase Merchant Services managing director for Enterprise Solutions, added, “Nat is an excellent addition to the Sionic Mobile team. Having worked with him previously, I am pleased to have him as the key liaison for our relationship. Removing friction from our client’s check-out process is paramount, and with Sionic Mobile’s simple and secure method for accepting mobile payments (including integrated loyalty and rewards) we can deliver to them a unique and highly attractive option. Our respective teams are working in tandem to ensure that our enterprise clients optimize their consumer experience.”