Mobile Marketing
Creating and directing marketing and advertising specifically for the mobile-equipped consumer through SMS or applications. This is a rapidly growing sector due to the ability to collate consumer information, and companies like Motricity, Sponge, and SponsorPay are taking advantage of this.
Related Editorial Articles
ANNOUNCEMENT: Gx Online Gambling Briefing
24 May 13
- PaymentEye
- 
For the last few months Gx has been involved in investigating the market for online gambling across Europe. It is an exciting market and there is a very large pot of gold for payment providers to find. Our estimate is that approximately EUR69 billion ...
payvia acquires Morgreet to create seamless communication with consumers
21 May 13
- PaymentEye
- 
Leading mobile and online payments company payvia has acquired cloud-based communications platform Morgreet, it has been reported. The acquisition will create the first-ever solution combining mobile marketing, user targeting and mobile payments, ...
Announcement: Gx Online Gambling Briefing
20 May 13
- PaymentEye
- 
For the last few months we at Gx have been involved in investigating the market for online gambling across Europe. It is an exciting market and there is a very large pot of gold for payment providers to find. Our estimate is that approximately €69 ...
How PayPal, Square & Groupon are battling to control the cash register
The battle for control of the payments market is moving into a new arena: point-of-sale services. PayPal, Square and Groupon are all launching new solutions aimed at getting both major retailers and small businesses using their services. For the winner, ...
Compass Plus: Industry expectations for contactless are overambitious
16 May 13
- PaymentEye
- 
A survey conducted by Compass Plus, an international provider of retail banking and electronic payments software to processors and financial institutions, has revealed that the reality of the mass adoption of contactless payments is much further behind ...
Related Global Articles
Location Based Services (LBS) Research Series 2013
24 May 13
- Research and Markets
Facebook
Vodafone Group
O2
Deutsche Telekom
Google
Microsoft
Nokia
Samsung
Sony Mobile Communications
China Mobile
NTT DoCoMo
Orange
SingTel
Apple
T-Mobile
Verizon Communications
BlackBerry
Alcatel-Lucent
Telenor
TeliaSonera
NeoMedia Technologies
PayPal
HTC
AdMob
Bharti Enterprises
Foursquare
Groupon
Proxama
Sprint
Dynamics
Nearbuy Systems
LevelUp
NFC
Remote Payments
Mobile Marketing
Mobile Handset Vendors
Tablets
Social Networks - Consumer
Location Services
App Stores
Social Gaming
Industry Associations
Industry Regulators
7-Eleven Uses App for Exclusive Offers
24 May 13
- Media Post
Square Expands Payment System into Japan
24 May 13
- Media Post
Vesta Introduces New Mobile Wallet for Prepaid Operators featuring a Suite of Financial Services
24 May 13
- Wireless Developer Network
MPayMe and First Data form Strategic Alliance to Offer Mobile Payment Solutions Using MPayMe's ZNAP
24 May 13
- Wireless Developer Network
Yuvastyle.com, Which Launched a Dedicated Mobile Application Soon After Its Inception Is Now Ready to Reap Its Benefits
24 May 13
- SBWire