Mobile Marketing
Creating and directing marketing and advertising specifically for the mobile-equipped consumer through SMS or applications. This is a rapidly growing sector due to the ability to collate consumer information, and companies like Motricity, Sponge, and SponsorPay are taking advantage of this.
Related Editorial Articles
How PayPal, Square & Groupon are battling to control the cash register
The battle for control of the payments market is moving into a new arena: point-of-sale services. PayPal, Square and Groupon are all launching new solutions aimed at getting both major retailers and small businesses using their services. For the winner, ...
Compass Plus: Industry expectations for contactless are overambitious
16 May 13
- PaymentEye
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A survey conducted by Compass Plus, an international provider of retail banking and electronic payments software to processors and financial institutions, has revealed that the reality of the mass adoption of contactless payments is much further behind ...
ROAM and iPayment partner on new mobile POS solution
14 May 13
- PaymentEye
- 
ROAM, an Ingenico company and mobile commerce platform provider, and iPayment, an acquirer, are launching a new programme which will see iPayment using ROAM’s mobile commerce platform to deliver mPOS solutions to merchants throughout the US (view press ...
Monitise announces commercial agreement with Visa Europe
13 May 13
- PaymentEye
-
Monitise has completed its contractual mcommerce agreement with Visa Europe after its initial announcement on March 6th. Under terms of three-year commercial partnership, the focus will be on development and deployment of Mobile Money Payments and ...
Groupon surprises with higher revenues and narrowing losses
09 May 13
- PaymentEye
-
A rise in mobile sales boosted Groupon’s performance in the first quarter, with the firm posting a surprise increase in revenues and narrowing its losses to USD4m. Revenues were up 7.5% year on year to USD601.4m and while Groupon still isn’t profitable, ...
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MPayMe and First Data Form Strategic Alliance to Offer Mobile Payment Solutions Using MPayMe's ZNAP
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MPayMe and First Data Form Strategic Alliance to Offer Mobile Payment ...
20 May 13
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MPayMe and First Data Form Strategic Alliance to Offer Mobile Payment Solutions Using MPayMe's ZNAP Mobile Application
20 May 13
- ITbriefing
MPayMe and First Data Form Strategic Alliance to Offer Mobile Payment Solutions Using MPayMe's ZNAP Mobile PR Newswire
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