SimpleGeo and Urban Airship team up for location notifications

Location data provider SimpleGeo and mobile services company Urban Airship will partner to give developers the ability to send personalised push notifications, such as enabling an app to message a user about a specific local deal or event.

“We have taken our time to make sure we partner with the location experts to align with our vision of real-time, context-aware, personalised push notifications,” says Urban Airship CEO Scott Kyeton. “This will make apps a lot more useful for everybody – marketers, consumers and developers alike.”

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