Mobile marketing startup Tapjoy hires former Sony gaming exec

Mobile marketing startup Tapjoy is hiring former Sony Computer Entertainment exec Peter Dille as its chief marketing officer in the latest sign that gaming is shifting from consoles to mobile devices such as smartphones and tablets. Dille worked at Sony for 13 years, helping to launch its PlayStation 3 console and the PlayStation Network. “The mobile space is poised for continued hyper-growth, and I’m looking forward to helping the team build its core business globally as well as begin to leverage the Tapjoy network’s incredible reach with consumers,” says Dille.  

Tapjoy offers monetisation services for app developers and publishers and recently claimed to have helped make 10,000 apps freemium. It claims to reach 250m consumers and has raised around USD41m to date.

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