Location-based social network Gowalla has unveiled a new version of its popular mobile app, which features professionally-curated guides to key destinations. The guides provide additional information to help users navigate around large locations such as parks or university campuses, while hosting user-generated content including photo timelines and tags. “Our goal is to inspire people to get out,” says founder and CEO Josh Williams, speaking at the TechCrunch Disrupt conference in San Francisco.
The app currently allows user to check in to pre-defined places called ‘spots’, providing a similar function to rival services such as Foursquare. The update will include 25 guides created by locations in partnership with Gowalla, along with 60 guides created by the company itself. The move follows Google’s reinvigoration of its Maps app with guide content from Zagat, which it recently bought for a reported USD125m.
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