MediaBrix has secured a USD4m investment from Edison Ventures to fund development of its social media advertising service with Edison as the sole investor. Edison principal Ryan Ziegler will join the company’s board, as will Edison’s CEO Mike Leo. MediaBrix, based in New York, is a platform that provides online and mobile advertising for marketers who want to implement rich media advertising in social networks. The company is the latest addition to Edison’s investment portfolio in interactive marketing and e-commerce companies, which includes Lifebooker and
“We are thrilled to have the financial backing of Edison and the operational value add of Ryan and Mike on the Board,” says MediaBrix CEO Ari Brandt. “MediaBrix is filling a big gap in the market by supporting brand marketers as they navigate the complex social landscape.”
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