Starbucks processed 20m mobile payments this year

Starbucks claims it has processed more than 20m mobile payments since introducing the technology to its stores in January. The global coffee shop franchise says it expects this growth to continue as more customers sign up for the service, which allows users to pay for goods by scanning 2D barcodes on their smartphones, over the next few months. The figures bode well for the wider mobile payments industry, indicating that consumers are starting to warm to the technology.

Starbucks Mobile Pay is currently available to iPhone and Blackberry users, as well as devices running on Google’s Android operating system in more than 9,000 stores in the US, with the firm indicating that it will be rolling out the service further after experiencing strong uptake. The system had processed more than 3m payments just nine weeks after launch, with the number of customers and corresponding transactions increasing every month, Starbucks VP and digital ventures GM Adam Brotman tells VentureBeat.

Starbucks signed an agreement with Barclaycard, in partnership with Visa Europe, earlier this year which will allows consumers to pay for goods costing up to £15 (USD24.26) by scanning their contactless credit or debit card over a payment terminal. The firm has already adopted other payment technologies including Facebook Deals and coupons, as it looks to get an edge on its competitors.

Mobile payment firms are hoping that the example of big brands such as Starbucks will power adoption of the technology among smaller brands, as well as uptake among consumers. This is just Starbucks latest effort to shore up its mobile offering, rumoured to be in talks, alongside other retailers, with Angry Birds creator Rovio to offer in-store promotions. The deal with Starbucks could see real-time leader boards displayed in-store, encouraging consumers to download and play the successful mobile title while in the shop.

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