Publisher’s Clearing House Acquires Liquid Wireless

The Portland, Maine-based mobile advertising company Liquid Wireless has been acquired by one of USA’s top multi-channel direct marketers, Publishers Clearing House. This comes as PCH is continuing its expansion into new spheres for consumers to play their sweepstakes and other ways to win in competitions. Already involved with Facebook and other social media, online and by email, it is now aiming to take its services to all mobile devices.

Liquid Wireless specialises in lead generation and analytics, and with this new acquisition, PCH will be able to extend its advertising clients to incorporate mobile orientated consumers.

“There are incredible cross-promotional opportunities between the two companies,” said Jason Cianchette, President and Founder of Liquid Wireless.  “High response rates to PCH banner ads landing pages will drive increased traffic to our existing offers, especially in the smart phone and tablet markets.  We will also be able to execute on significantly more powerful media buys with the financial backing of PCH.  The combined forces will make a great offering for our clients.  Our entire team has worked diligently to get to this point and we are proud to be the newest members of the Publishers Clearing House team,” added Cianchette.

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