Paypal is continuing its expansion into the offline payment market with its mobile wallet device. Customers across the US will be able to pay with their mobile device, or with a targeted PayPal card, in over 2200 Home Depot stores by March. The first trial of 50 stores around the San Francisco area was successful. PayPal director of communications Anuj Nayar has also stated that the mobile wallet service will be expanded to another 20 retailers by the end of 2012. “This is the beginning of a fundamental change in the company,” Nayar said. “What we are finally rolling out will ultimately be, in part, an international phenomenon. It’s a change in how retailers and consumers are going to connect.”
PayPal, which is a subsidiary of eBay, processed USD4 billion in payments in 2011, and it is projected to process USD7 billion in mobile payments alone this year, claims EBay CEO John Donahoe. PayPal will also be rolling out a barcode scanning solution, as well as location based mobile marketing
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