The campaign “Ebar hobei” is being launched in Bangladesh to allow customers to contribute to local projects. The mobile network operator is working together with the mobile money transfer service company bKash. The campaign was launched by the Managing Director of Robi, Michael Kuehner, at a press conference at Sonargaon Hotel. It will allow phone users to transfer money to community schemes, including building schools, mosques, and libraries. The managing director also added that this campaign was to show how mobile payments can be used in different ways, with more than 400 communities already signed up. Moreover, the mobile operator will not profit from this initiative.
Ebar hobei, which literally means ‘it will work this time’, is the latest initiative by the Bangladeshi company, which is co-owned by Axiata Group Berhad and NTT DOCOMO Inc. It has so far announced seven partnerships with libraries in Bangladesh, providing them with free internet, with the aim of populating all public libraries in the same manner. BKash, on the other hand, which is a joint venture by BRAC Bank Ltd. and Money in Motion LLC, announced it is spreading its mobile financial services to the Grameenphone network on 18 January. This will allow any user whole country coverage to access their money transfer and storing services.
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