Fanminder launches version 2.0

Seed Investment sprouts Version 2.0

The social mobile loyalty start-up is releasing the second version of its online offers service following new seed funding of $1 million. The round received contributions from high profile Silicon Valley investors such as Square COO Keith Rabois, VP of marketing at PayPayl Peter Karpas, CEO of IMVU Cary Rosenweig and executive director of 58 Steve Grey. The launch also follows a period of strong customer growth according to Fanminder. (view press release)

Fanminder 2.0 offers customer marketing tools to small businesses such as coupons, daily specials, giveaways and sales notices. Storeowners use the technology’s web based control panel to quickly design and publish offers which can then be sent to customers via social web, online, mobile and email. The customers can view the offers on their mobile, tablet or computer and redeem them in store from their mobile phone. All redemptions are tracked on a dashboard by the business owner.

Fanminder claims it is now adding more than 1000 clients per month and is currently used by 6000 small business, ranging from hip clothing boutiques to pet shops. Fanminder co-founder and CEO Paul Rosenfield puts the rapid growth of the company down to the fact that Fanminder “solves one of the biggest problems business owners face when doing their own marketing – quickly designing exciting and professional-looking promotions that work to pull online customers into the store.”

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