Groupon expands into mobile with acquisition of two startups

Shopping Spree

The daily deals giant is expanding into the mobile space with the acquisition of US startups, HyperPublic and Kima Labs. HyperPublic is a mobile geolocation technology company and Kima Labs is a mobile shopping software developer. The terms of neither deal have been disclosed.

HyperPublic was launched two years ago and provides databases of locations and daily deals to developers. Despite not providing any financial details of the deal, co founder and CEO Jordan Cooper said the company’s investors were satisfied with the return it offered. Some members of HyperPublic will move over to Groupon and the company will continue to research and analyse local markets.

Kima Labs is a startup best known for mobile barcode reading app Barcode Hero and daily deals cross mobile payment app TapBuy. As a result of Groupon’s acquisition Kim Labs is terminating Barcode Hero, the website and service will be ceased after Monday 20th February. Barcode Hero users have until March 16th to download data. No mention has been made yet as to the future of TapBuy.

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