Extended Agreement
The extended agreement integrates MACH with Microsoft’s new commerce platform enabling operators to connect to the Microsoft Marketplace through MACH’s direct billing gateway (view press release). MACH will also provide direct operator billing services to Windows Phone users on TELSUS Canada’s network, enabling app payments directly through the subscriber’s phone bill. MACH’s direct billing gateway is designed to provide a more convenient billing method than credit cards, PSMS and WAP billing for buying apps and digital content.
Charles Damen, vice president of mobile billing and payment at MACH, comments that direct operator billing provides merchants and content providers “frictionless purchase, real time charging, flexible pricing points as well as direct refund capabilities…. delivering a high conversion rate to app stores and maximising revenues…”
Whitepapers
Related reading
Central banks best suited to issue digital currencies
By Aaran Fronda A recent report by the Official Monetary and Financial Institutions Forum (OMFIF) said that central banks rather than private ... read more
Instant payments: innovations inbound for corporates
In 2020, instant payments look set to continue their current trajectory to become the biggest trend in payments. While these schemes already offer numerous benefits to corporates, leveraging innovations such as APIs and request to pay will go some way to unlocking their full potential, argues Michael Knetsch
Obstacles exist for banks to meet ECB’s instant payments goal
The cost of joining instant payment platforms will be one of many hurdles banks and payment services providers must overcome to meet ... read more
Banks must be aware of “biases” in data used to train ML models
Financial institutions need to be conscious of biases in the historical data that is being used to train machine learning (ML) models, ... read more
