Sicap launches campaign to stimulate demand for mobile money

Stimulating mobile money

The software solution provider’s real time, personalised campaigns focus on helping operators create immediate value by upselling mobile money services. According to Sicap, few mobile money programmes around the world make any profit and 80% suffer from low utilization. (view press release)

Sicaps’ campaign services use a set of preconfigured templates designed “to incentivise mobile users to try, recommend and adhere to mobile money services on offer with a fine-tuned mix of real time and offline targeting,” according to Aleeda Faizal, Head of Mobile Commerce at Sicap. The company monitors results by benchmarking against success pattern data from its own suite of comparable solutions.

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