Square’s Card Case take-up doubles over four months


Mobile payment company Square’s merchant user base for its newest Card Case app has doubled since November, from 20,000 to 40,000 US businesses. A year after the app’s introduction, this figure represents a small percentage of the total 1m merchants using the Square payment terminal. However, Square is bullish about growth for the app.

GPS-enabled Card Case, available on Apple’s iOS and Google’s Android, stores merchant information – including contact information, deals, menus, reviews etc – and also saves the customer’s name, photograph and credit card information. This allows the merchant to accept payment by verifying the customer’s name and photograph, with no need to see cash, card or the smartphone. Square says merchants using Card Case increase revenue by almost 25%.

The app is an add-on to Square’s flagship service, which allows contactless payments through smartphones equipped with the Square dongle. The company says it is currently working to make Card Case more personalised, and add data analytics to encourage merchants to sign up.

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