PlayMob bags £500,000 for fundraising app

In-game charity donations

PlayMob, the firm that developed GiverBoard, a product that lets charities to raise money in-game via micro payments, has secured £500,000 funding from NESTA and Midven, alongside angel investors. PlayMob will use the money to expand its employee base from 8 to 13 and enhance its product development. GiverBoard links virtual goods in games to charitable donations, such as linking a tractor bought in Zynga’s Farmville to crop initiatives in developing countries. The minimum donation from developers is 50% of the value of a virtual good. PlayMob charges a flat fee of 10%.

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