Vodafone, O2 & Everything Everywhere submit mobile payment proposal to EC

Proposal submitted

The mobile payment and advertising joint venture, dubbed Project Oscar, is hoping to launch its mobile wallet platform in the UK in time for the Olympics this summer. The trio claim that the initiative will speed up the implementation of mobile wallet services for retailers, banks and advertisers “by providing them with a platform to easily deliver their services to the UK population.” Rumours abound however that the venture, which formed in July 2011, is unlikely to get the go ahead any time soon with competitor Three, which was excluded from the syndicate, objecting against it, claiming it would create an anti-competitive monopoly.   

In contrast, the operators argue in a joint statement that the initiative “will promote competition by bringing together the necessary scale to offer a credible alternative to the established online payments and advertising platforms offered by large US-based internet players.” The trio also point out that they will be making the service “open to anyone interested… including providers of services, mobile operators and MVNOs – on terms which do not discriminate between them and the companies funding the JV.”

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