PaymentOne rebrands to PayOne, simplifies mobile payments

‘One-Click’ mobile payments

The complete rebranding process includes the launch of a new website and a simplified ‘One-Click’ mobile payments platform that enables consumers to pay by direct carrier billing through any connected device. Through the new platform mobile customers can purchase things such as apps, games, movies, bus tickets and parking from their mobile device and apply the charge directly to their monthly phone bill. (view press release).

Joe Lynam, CEO of PayOne says, “Different from offline and ecommerce, every added data element or keystroke required of a mobile consumer on the small screen is a serious point of friction and a measurable point of failure for a merchant… Requiring the consumer to enrol, pre-register, provide sensitive personal or credit card data or establish a separate user name and password to make a simple payment amounts to far too much friction for a mobile user. The new PayOne brand represents our mission to streamline and eliminate every single step, process and keystroke possible to optimise the mobile payment experience for the consumer and our partner merchants.” PayOne is connected with around 1,000 carriers globally. 

There are currently around six billion mobile consumer accounts worldwide and rapidly approaching ten billion connected devices allowing people to make transactions at home and on the go as part of a 360 degree mobile lifestyle. According to Jupiter Research, remote mobile payments alone will surpass $250 billion by 2016.

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