NYT cuts free web content in paywall push

Porous wall

The New York Times (NYT) says it has nearly 500,000 paying subscribers for its flagship paper, and that it will make it harder for people to read its web content without paying. The NYT is cutting back on the number of free articles it lets non-subscribers read from 20 a month to 10. The change will come into effect in April. However, readers following links from Twitter,Google or Facebook to the site will be able to go over the 10-article limit. This kind of “porous” wall is intended to work both ways, as regular readers pay for content, while the NYT still gets the benefit of search and social traffic. In the last quarter of 2011, the paper’s circulation was up 5%, driven by digital subscriptions.

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