NFC ads
The advert, to appear in WIRED magazine’s April issue, will be for the Lexus in-car navigation system and information service, Lexus Enform and Safety Connect (press release). WIRED claims this is the first time NFC has been mass produced in a magazine advertisement. From April, readers owning an NFC enabled Android smartphone device will be able to scan the ad and launch a mobile website allowing them to explore the capabilities of the Lexus Enform and Safety Connect through interactive videos. The Lexus Enform and Safety Connect system features an app with voice recognition technology allowing users to carry out tasks such as perform local searches with Bing, make restaurant reservations through OpenTable and buy cinema tickets through MovieTicket.com.
WIRED VP and Publisher Howard Mittman says “the WIRED world moves at extraordinary speed, and this shows how we continue to work with our partners to ensure we all remain on the cutting edge.”
Whitepapers
Related reading
Central banks best suited to issue digital currencies
By Aaran Fronda A recent report by the Official Monetary and Financial Institutions Forum (OMFIF) said that central banks rather than private ... read more
Instant payments: innovations inbound for corporates
In 2020, instant payments look set to continue their current trajectory to become the biggest trend in payments. While these schemes already offer numerous benefits to corporates, leveraging innovations such as APIs and request to pay will go some way to unlocking their full potential, argues Michael Knetsch
Obstacles exist for banks to meet ECB’s instant payments goal
The cost of joining instant payment platforms will be one of many hurdles banks and payment services providers must overcome to meet ... read more
Banks must be aware of “biases” in data used to train ML models
Financial institutions need to be conscious of biases in the historical data that is being used to train machine learning (ML) models, ... read more
