StartApp raises $4.3 million for monetisation platform

Monetisation tools for Android

StartApp, a startup providing app monetisation tools for Android, has raised $4.3m in its initial funding round from Ascent Venture Partners and Cedar Fund. StartApp pays developers a fixed price for a set amount of downloads. The firm generates revenue from a StartApp search bar embedded in an app’s home screen, rather than using display advertising. StartApp then takes a cut from any revenue generated. The firm claims that some 1,500 Android apps have used StartApp’s technology so far, with more than 50 million total downloads.

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