Domino’s Pizza makes half its sales online

Online presence accelerating

Domino’s Pizza says that 50.6% of its UK sales came from online sales in the 13 week period to March 25. This represents a 17% rise from the whole of 2011, when online contributed 43%, indicating that its online presence is accelerating. Overall online sales grew 54% year on year to hit £59.3 million ($94.7 million). Domino’s says that digital marketing has boosted its online sales.

Related reading

Leave a comment