Google launches new survey paywalls in bid to boost publisher revenues

‘Google Consumer Surveys'

Google is offering publishers a new way to monetise their online content with a new service that makes readers complete a short survey before they can access particular articles. Dubbed ‘Google Consumer Surveys,’ the service functions much like a paywall except that it is Google, rather than the consumer, that has to pay. For every completed survey Google says it will pay publishers $0.05, with the firm then selling off the responses to marketers at a profit. So far 20 publishers, including the New York Daily News and AdWeek have signed up for the service, with more deals expected if the model proves to be a success as publishers increasingly look to new revenue sources online.

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