YouTube opens up revenue share programme

A potentially lucrative medium for content creators?

YouTube is opening up its moneymaking programme for those who create and upload original content to anyone across the 20 markets where it operates. The Partner Program was originally only available to those who produced popular videos, with privileges including the ability to take a cut of ads running on their videos and to create custom thumbnails and banners. Newcomers to the program will not have immediate access to these latter features, though YouTube says it will make the them available eventually.

Although many outlets have reported on YouTube as a potentially lucrative medium for content creators, claiming ‘YouTube stars’ such as comedian Ray William Johnson are making millions from videos, the actual amount of revenue generated from ad sharing is likely to be small.  

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