MasterCard announces new structure for Middle East and Africa business (MEA)

Building a closer rapport with banks, merchants and consumers

The restructuring will cluster 69 markets, stretching from Afghanistan to South Africa and Morocco to Pakistan, into three divisions: Middle East and North Africa (MENA), Sub Sahara Africa, and South Africa (view press release). The move is in response to continuous economic development in the region as well as steady population growth, a stable outlook and a large pool of young consumers entering the workplace, according to MasterCard.

The strategy is designed to enable MasterCard to build a closer rapport with its banks, merchants and consumers in each market. A new team has been developed to manage the MEA, reporting to MasterCard Worldwide MEA president Michael Miebach.

This new structure will help us streamline our investments in areas that drive accelerated growth while helping MasterCard get even closer to our customers,” said Miebach.

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