RichRelevance bags USD20 million for personalised shopping

Total funding of USD50 million

RichRelevance has snagged USD20 million in a funding round led by Crosslink Capital with participation from Greylock PartnersDraper Fisher Jurvetson and Tugboat Ventures.

The San Francisco-based firm provides personalised shopping services to online retailers, with recommendations, ads and offers targeted to individual shoppers. The company will use the capital to accelerate growth into new markets and to research and develop the product. Total funding now stands at USD50 million.

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