Intuit acquires Demandforce

Further expand into high-value SaaS products

Intuit has acquired Demandforce, a provider of online solutions that help small businesses engage, win and retain customers (view press release). The deal enables Intuit to further expand into high-value software-as-a-service products for medium and small-sized businesses. Demandforce’s SaaS solution is deployed by small businesses to manage their online reputation, automate customer and marketing communications and improve their profile with local consumers. The deal is valued at approximately USD423.5 million and is expected to increase Intuit’s 2013 revenue growth by one to two points.

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