Badgeville raises USD25 million for gamification tools

Leveraging game-like rewards and loyalty systems to boost engagement

Gamification platform, Badgeville, has snagged USD25 million in a Series C round of financing led by InterWest Partners with participation from existing backers El Dorado VenturesTrinity Ventures and Webb Investment Network. The Menlo Park-based firm’s total funding now stands at USD40 million. The company helps businesses measure and influence user behaviour, leveraging game-like rewards and loyalty systems to boost engagement. The firm’s clients span several industries including the likes of Oracle, Deloitte, Samsung and Ford. Badgeville says the capital will be used to expand all of its teams and to meet international demand for its product.

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