Targeting consumers through social media and reward schemes
Big data firm Fisoc has raised an undisclosed amount of funding from Greycroft Partners for its online banking solutions platform, dubbed BuzzBanking. Though the figure is not revealed, Fisoc says that its total funding now stands at more than USD5 million. Founded in June 2010, Fisoc uses big data to create solutions for both national and local banks to target consumers through social media and reward schemes.
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