Teaming for TV commerce
PayPal is partnering with set-top box firm TiVO in a deal that will enable consumers to buy goods and donate to charity campaigns advertised on TV using their remote controls. TiVo is in discussions with marketers and ad agencies to develop PayPal-powered TV ads. Set-top box owners with PayPal accounts will be able to make payments using the service, expected to roll out this autumn. Users will also be about to accumulate coupons by using PayPal, which they can redeem when shopping in stores such as Home Depot, which has adopted its mobile payments system in-store.
TV is just the latest sector PayPal is expanding its payment service into, as it attempts to distribute its payment options across the web, mobile and connected devices. The firm, which will take a cut of any payments made on the TVs, says that it is aiming to process USD7 billion worth of mobile payments this year and claims to drive some 20% of e-commerce sales worldwide. PayPal VP Scott Dunlap claims that the firm is now powering a third of purchases on smartphones and tablets and is now looking to establish itself in the nascent TV e-commerce sector. Meanwhile, Comcast says it is in “very early stages” of discussions with PayPal over TV commerce.
“We think television is the next big one coming down the pike,” says PayPal VP Scott Dunlap. “Consumer expectations from phones and tablets are coming directly to television. A lot of pieces are coming together to make T-commerce possible.”
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