Cox buys

Adding to its Valpak service

Cox Target Media will acquire and sister site, adding the pair to its existing Valpak service in an undisclosed deal. Launched in 2007, is an online source for savings, personalised deals and money saving expertise through its DealPro community. The site claims its 5 million monthly visitors have saved consumers more than USD600 million.

The acquisition enables Cox Target Media to expand its business across traditional, digital, social and mobile platforms, according to Michael Vivio, president of Cox Target Media. “This acquisition brings together national and local savings content, community expertise and multi-channel marketing capabilities to provide the best of all worlds for marketers and consumers,” he says. “We also believe has tremendous growth opportunity through its international expansion of, and we are committed to supporting that effort.”

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