MasterCard and shopkick collaborate for retail rewards app scheme

Kicks currency rewards

MasterCard  is partnering with shopkick, a retail rewards app, enabling cardholders to earn ‘kicks,’ a reward currency, when they link their card to shopkick’s Buy & Collect programme and make qualified purchases such as for music downloads, gift cards and movie tickets (view press release).

An added feature allows consumers to receive 250 bonus ‘kicks’ for each MasterCard card they link to the Buy & Collect programme for a limited period. Shoppers who link their MasterCard card to Buy & Collect will also qualify for offers such as “spend USD 40 and receive 250 kicks” at retailers including American Eagle Outfitters, Arden B, Crate and Barrel and Wet Seal.

Central to the app is a patent-pending “shopkick Signal” location technology, which detects when the user is present in partner stores, automatically crediting rewards to their account and delivering relevant offers.

We’ll be able to help consumers maximize rewards while also supporting their interests and passions, all through the simple download of the app and linking their MasterCard card. At the same time, our merchant partners will benefit from a deeper engagement with their customers,” said Mario Shiliashki, group head of Emerging Payments at MasterCard.

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